Our Values At the National Aquarium, our core values form the basis for our beliefs about our organization, our colleagues, and ourselves, and serve as the framework to guide our behavior and actions to achieve our mission: to inspire conservation of the world’s aquatic treasures. These are our values: Integrity – Be true. Build trust. Do right. We do the right thing and accept responsibility for that which is ours. Innovation – Be original. Challenge norms. Take chances. We support well-conceived risk taking, embrace creativity, and consistently pursue new opportunities. Service – Be happy. Delight guests. Go beyond. We are committed to go to extraordinary lengths to delight our guests and inspire them to act to conserve the world’s aquatic treasures. Excellence – Be great. Dream big. Reach farther. Our drive toward excellence is evidenced by employee focus on accountability and exceeding expectations. Engagement – Be passionate. Inspire wonder. Make connections. Our staff and constituents inspire passion and a profound connection to the mission of the National Aquarium. Back to the Top