Marketing Internship

The selected candidate will support the Aquarium Marketing team in daily activities.

Essential Functions

Sales and Service Path

As a support staff person, this individual will assist with packaging and programming brainstorming, phone inquiries, mailings and database management, sales calls, and tradeshows. This individual may also assist the promotions department if needed.

• Assist in department development of ideas for packaging and Scout programming to generate group sales
• Attend scouting and tourism events to promote aquarium programs
• Create customer satisfaction/facility surveys for tour operators
• Respond to sales inquiries through telephone and/or written correspondence
• Conduct research on current and past attendance of tour operators, gather information on similar institutions for price  and product offering comparisons
• Assist with the design of collateral for packaging and sales brochures/flyers
• Provide database management support including data entry and generating reports
• Handle mass mailings to tour operators and group leaders.

Advertising and Promotions Path

This person will collaborate in the development of general admissions traffic-driving promotions, and is responsible for managing the successful communication and implementation of these promotions.  Also assist in the coordination Marketing department activities including advertising, consumer relationship marketing, market research, media sponsorship, exhibit and program launches, sponsorship fulfillment, and special projects as assigned.

• Assist department to develop a strategic plan for attendance-driving promotions to offset projected or actual downturns in general admissions
• Assist with sponsorship prospecting and partner fulfillment
• Assist team to develop and implement all marketing-based aspects of new exhibit/program/special events including opening events, consumer promotions, advertising and promotional campaigns, media sponsors, visitor research, giveaways, etc.
• Analyze promotional opportunities presented by local and regional media, and implement and monitor Aquarium participation.
• Coordinate implementation of all promotional programs with other NAIB departments, including Admissions, IT, Sponsorship, Communications, etc.
• Strategically plan and write for AquaMail, the Aquarium's CRM mechanism, and promotion-based articles for Watermarks, the quarterly member magazine
• Coordinate miscellaneous advertising efforts, including placement in local and regional publications, and assist director with any day-to-day advertising duties as needed.

Requirements

• Open to undergrad students enrolled in an accredited college, pursuing a degree in marketing, communications, public relations, development, or a related field.
• Selected candidate must complete a minimum of 120 hours of work within the selected term, occasional weekends required.
• A working knowledge of Excel and Word, and PowerPoint are preferred; basic computer skills are required.
• Candidate should be creative, energetic, organized, and possess strong verbal skills; candidate should also be self-motivated, have the ability to work independently, and take initiative on projects.

How to Apply

Application Deadline

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Internship
Application

Internship Application (PDF)

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