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National Aquarium Promotes Amanda Forr to Director of Creative Services


National Aquarium is pleased to announce that Amanda Forr has been promoted to Director of Creative Services. Forr most recently served as Communications Manager at the Aquarium.

In this new role, Forr is responsible for leading all phases of the creative process for the National Aquarium’s internal and external communication and managing collaborative projects. The Director is actively involved and participates in creative work, both digital and print executions, while maintaining and evolving the brand guidelines that govern the creative elements for the organization. Forr will manage a team of writers, designers and outside vendors.

With more than 11 years of professional writing and editing experience, Forr most recently served as Communications Manager at the Aquarium where she was the project lead on creative efforts for clients across the Aquarium, offering editorial support and working with the design team. Forr co-produces the weekly radio segment, A Blue View, on WYPR-FM and drives the Aquarium’s content strategy while serving as Executive Editor for the Aquarium’s “Watermarks” blog and the annual report.

Prior to joining the Aquarium in 2012, Forr was a Technical Editor at Science Applications International Corporation (SAIC). During her career, Forr also worked for a variety of publications including Girls’ Life Magazine and, J-14, Twist and Soap Opera Digest. In addition, she has written and edited for book and magazine publishers, websites and companies on a freelance basis.

Forr earned her Bachelor of Arts degree in Media Arts and Design with a print journalism concentration from James Madison University in 2002. While attending school, she was managing editor of The Breeze, the student-run newspaper, and was recognized as the James Madison University Media Arts & Design Print Journalism Student of the Year.