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Hard Rock Cafe Baltimore Launches Pin Series to Benefit National Aquarium Animal Rescue Program


Hard Rock Cafe Baltimore and the National Aquarium have joined forces to create a limited-edition pin series to raise awareness and funds to help save stranded marine mammals and sea turtles along the coast of Maryland. The four collectible pins, available only at Hard Rock Cafe Baltimore, will be released over the course of the year and feature animals in their natural habitats. The first pin in the series, featuring an emerald tree boa, will be available for purchase at Hard Rock Cafe Baltimore beginning on Saturday, March 21, 2015.

True to one of Hard Rock’s founding mottos, SAVE THE PLANET™, a portion of the proceeds from each pin sold will benefit the National Aquarium Animal Rescue Program, which has successfully rescued, treated and returned more than 100 animals to their natural habitats. The funds raised will help support the Animal Rescue team’s rehabilitation programs and create awareness within local communities, encouraging thoughtful choices in their day-to-day lives.

“At Hard Rock Cafe Baltimore, our waterfront location allows us to see first-hand the impact that humans have daily on marine life,” said Hard Rock Cafe Baltimore General Manager, Sarah Conlin. “Giving back to the community is part of our DNA, this is the first in a series of four pins we will release in partnership with the National Aquarium and are honored to work together to raise funds and awareness to keep our local marine life thriving and vibrant.”

Every animal has a story, and the National Aquarium Rescue Program considers it a responsibility to tell the story of each animal. Many of the animals that are admitted to the National Aquarium for rehabilitation have been impacted by humans, and are ambassadors of ocean health. The stories of the animals are extraordinary, and the triumph of returning a healthy animal to the wild is the reason that Animal Rescue volunteers have dedicated tens of thousands of hours since Animal Rescue’s inception.

"We’re grateful to Hard Rock Cafe for their support of the National Aquarium’s Animal Rescue division and our conservation efforts to support and protect these endangered species,” said Jennifer Dittmar, National Aquarium manager of animal rescue.

For additional information on the National Aquarium Animal Rescue Program and the limited-edition pin, please visit and